Judy Schmidt is the chief “word nerd” behind Jomax Branding & Communications, a consultancy for public relations (PR), writing and editing, as well as social media content strategy and development. Jomax supports any size business with fractional communications support, and subcontracts with marketing, public relations and advertising agencies to provide her unique brand of writing for client deliverables.

Schmidt is an award-winning storyteller with an extensive background in integrated communications, media relations, executive communications, crisis communications, internal communications and social media content strategy and development.

Prior to founding Jomax, she worked in Fortune 500 companies as a corporate communications leader. For six years, she served as Communications Manager, Sensors & Global Sustainment (S&GS) at Missiles and Fire Control (MFC) for Lockheed Martin Corporation. She led, coached and empowered the line of business ($2B+ line of business with 6,000+ employees) communications team providing integrated communications and marketing support. She also provided executive communications support for line of business senior leadership.

Prior to joining Lockheed Martin in 2018, Schmidt was VP, Head of Corporate Media Relations at TD Bank. In that role, she was responsible for crisis management, CEO media relations, PR measurement and reporting, and led the social responsibility communications team. She initially joined TD Bank in 2010 providing internal communications and executive communications support for the Commercial Banking senior leadership and held roles of increasing responsibility throughout her 8+ year tenure.

Schmidt started her career as a reporter, columnist and managing editor. She graduated from Rowan University (Glassboro, N.J.) with a bachelor’s degree in journalism and a master’s degree in writing. She lives in Orlando, Fla., with her husband, two kids and Milo, their Netherland Dwarf bunny. In her spare time, Schmidt enjoys reading, crocheting and volunteering at The LGBT Center Orlando as a state-certified HIV Counselor. She belongs to PR-focused organizations Public Relations Society of America and ICology, and is part of the Central Florida business community through the West Orange Chamber of Commerce and The Pride Chamber of Orlando.

PR for Pet Service Providers
PR for Pet Service Providers will share ways attendees can incorporate PR strategy and tactics into their business. Attendees will walk away with an update on the media landscape (digital, social and traditional), tips for owning their unique story, and how they can amplify or evolve their brands.