2026 Schedule
COMING SOON!
DAY 1 (THURSDAY) : 21st AUGUST 2025
2-3pm
Attendee Check-In & Networking
3-5pm
The Psychology Behind Dog Behavior
Pluto’s Pals Pet Care LLC
What is Dog Psychology? How does the mind of a dog work? How do dogs learn? Why is it critical to be the pack leader?
5-6pm
Dinner Groups
DAY 2 (FRIDAY) : 22nd AUGUST 2025
8:30-9:00am
Attendee Check-In & Networking
9:00 – 10:00am
Guard Yer Google Treasure
Amy Toman – Pet Sitter SEO & Digital Pack Leaders
Ahoy, pet-sitting captains! Ye wouldn’t leave yer treasure chest unguarded on the high seas, so why let sneaky scallywags and Google glitches sink yer listing? In this swashbucklin’ adventure, we’ll chart the course to fortify yer Google Business Profile against rogue competitors, fake reviews, and dreaded suspensions. Learn the secret map to maintain visibility, handle disputes like a true SEO buccaneer, and keep yer pet-sittin’ empire shipshape. Hoist the anchor and set sail—your Google treasure be worth protectin’!
10:15 – 11:15am
Charting the Perfect Website
Amy Toman – Pet Sitter SEO
Erika Godwin – Barketing
Treasure to Include: Must-haves like clear navigation (compass), compelling calls-to-action (golden coins), mobile optimization (a sturdy ship for all seas), and engaging content (tales of adventures).
Dangerous Waters to Avoid: Slow loading times (anchor weighing you down), confusing layouts (stormy maps), and outdated info (spoiled rations).
X Marks the Spot: Tips to ensure your website steers straight toward conversions, not lost visitors.
11:15 am – 12:15 pm
Arrr-tificial Intelligence
Skarlet Rockwood – Pet Business Marketer
Ever ask ChatGPT to write something and end up with corporate jargon or weirdly chipper small talk?
In this session, Skarlet Rockwood shows you how to train AI to ditch the robot voice and channel your real personality: sarcasm, heart, and all. You’ll walk away with practical tips to make your AI sound like a human who actually knows you, not a polite intern guessing at your vibe. Perfect for anyone who wants their marketing done faster without losing their voice in the process.
12:15pm-1:30pm | LUNCH + GROUP PHOTO
1:30 – 2:30pm
Charting a New Course
Amber Van Denzen, Atta Boy! Animal Care
From Meet + Greets to Consult + Behavior Assessment
2:45pm-3:45pm
Profit First for Pet Pros
Rachel Siegel – Go Figure Accounting & CPA Web Books
The Profit First Method is and how it can work and benefit Pet Professionals.
4:00 pm- 5:00pm
What Treasures Do Me Financial Charts Reveal
Anne Marie Kaden Tiny Paws Bookkeeping
Do you get lost when looking at financial reports? Are you unsure what all those numbers really meanWe’ll dive into the three most important financial reports you should be looking at every month. We’ll identify key components of each and what they might mean for your business.
5-6pm
Dinner Groups
DAY 3 (SATURDAY) : 23rd AUGUST 2024
8:30-9:00am
Attendee Check-In & Networking
Humane Society of Tampa Bay - Volunteer Event
Track 1 (On-site at HSTB): Humane Society of Tampa Bay — Volunteer Event
Location: 3607 N Armenia Ave, Tampa, FL 33607. Meet at gazebo by 8:50 AM.Track 2 (Main Venue): Mental Health in the Pet Care Industry — Panel (Jessica “Kyden” Lasusky)
10:15am-11:00am
Scourge of the Seven Shores – Invasive Invaders Pillaging Florida's Paradise
Dr. Ivory Council – Pure Ambiance Apothecary, LLC.
Florida’s natural beauty is under attack – by invasive species! 😱 Dr. Ivory Council, environmental scientist and professor, is here to reveal the hidden dangers of invasive species and what we can do to stop them.
Learn about:
✅ The worst offenders destroying Florida’s ecosystems
✅ How exotic animal trade contributes to the problem
✅ What pet pros & locals can do to protect native wildlife
11:15am-12:15am
Recruiting
Joe Latona
WalkerScout
How AI and Metrics can improve your recruiting process.
12:15pm-1:30pm: LUNCH + Event Space Tour
1:30pm-2:30pm
From Buccaneers to Loyal Crew
Kira Colon – Maventri
Compliance regulations and considerations, planning for the transition, essential steps in HR and payroll setup, communicating with your workers, and a successful transition
2:45pm-3:45pm
Scheduling and Paying Yer Deck Hands
Kim Ottone Tank
Apronstrings Pet Sitting, Staffingstrings Consulting
Methods of paying sitters, following the laws (I am not an attorney but I can advise on key points of which to be aware) and scheduling sitters with retention in mind.
4:00pm-5:00pm
Pivoting Through the Pandemic
Michelle Kline – DogCo Launch
In this session, I’ll discuss:
– building a pivotable company
– how to know when it’s time to make a pivot
– how how assess for new opportunities
– how to grow momentum with your clients while making changes to your business
5:00-5:30pm
Closing + Look to Future