Skarlet Rockwood

Skarlet Rockwood - FUR Social

Skarlet Rockwood

FUR Social


As the founder and driving force behind FUR Social, I’ve dedicated my career to empowering pet industry professionals through innovative marketing strategies and community-building. Leveraging my passion for pets and my expertise in social media marketing, I launched FUR Social to serve as a beacon for petpreneurs seeking to amplify their presence online and connect more deeply with their audience.

My experience spans a broad spectrum of digital marketing, with a keen focus on content creation, influencer partnerships, and brand storytelling, all tailored to the pet industry. I’ve had the privilege of working with a diverse range of clients, from startups to established brands, helping them to navigate the digital landscape with strategies that resonate with pet lovers. Through FUR Social, I’ve hosted numerous workshops, webinars, and training sessions, equipping pet professionals with the tools they need to thrive in a competitive market.

I’m also deeply involved in the pet community, regularly participating in industry events, and keeping my finger on the pulse of the latest trends and innovations. This hands-on experience has afforded me a comprehensive understanding of the pet industry’s dynamics, from consumer behavior to the evolving digital marketing ecosystem.

At the heart of my approach is a belief in the power of community. I’ve seen firsthand how building a supportive network can drive growth, foster innovation, and create lasting impact. It’s this philosophy that I bring to every project, presentation, and partnership at FUR Social.

Speaking at the FPSA Summit would be an opportunity to share my insights, experiences, and passion for the pet industry with a wider audience. I’m eager to inspire others with the lessons I’ve learned, explore collaborative possibilities, and contribute to shaping the future of the pet industry.

Beyond Content: Crafting a Social Media Strategy That Converts

‘Beyond Content: Crafting a Social Media Strategy That Converts’ is all about taking your social media game from just posting pics to actually getting some real love for your business. We’re diving into the nitty-gritty of turning those likes and follows into customers who can’t wait to buy what you’re selling. It’s about making connections, understanding what makes your audience tick, and using those insights to tweak your social media plan into a lean, mean, customer-converting machine. No matter if you’re a pet biz pro or just starting to dip your toes into the digital world, this session’s packed with easy-to-follow tips and strategies to amp up your social media impact.